01The problem
Young Omani creatives and freelancers had the talent and nowhere built for them to be found. The platforms they were using had been designed somewhere else, in another language, for another market, and the work that surfaced was rarely theirs.
02How we approached it
We designed in Arabic first rather than translating an English layout afterwards. Right to left was not a setting bolted on at the end; it is how every screen was drawn from the first sketch, which changes the layout decisions far more than people expect.
03What we shipped
A professional social platform and marketplace: profiles that show real work, somewhere to hire and be hired, courses, and events.
04Where it stands
Rolling out.